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Head of VIP
× Head of VIP

Two Heads of VIP - both from us. Your team stays - we bring the full leadership layer.

External
Strategy, architecture, segmentation, and scaling. Sets the direction the whole department moves in.
In-house
Works within your team full-time. Leads your VIP managers on the ground and drives daily execution.
Capped at 3 brands - 1 spot open now
We built the best VIP teams from scratch for iGaming market leaders
Case Opening
VIP_DROP_TRACKER  ♛
LIVE
M4A4 Howl
M4A4 | Howl (FN)
CONTRABAND
$6,989
AK-47 Wild Lotus
AK-47 | Wild Lotus (MW)
COVERT
$10,535
AWP Dragon Lore
AWP | Dragon Lore (FN)
COVERT
$11,838
> tracking live market _
iGaming
Gates of Olympus Zeus
Sweepstakes
★ Special VIP Offer
🪙
650,000 +30%
Gold Coins
💎
130 SC +30%
Sweep Coins
$99.99
VIP ONLY
$10M+ Monthly GGR
VIP departments built for brands at this scale
98.8% Retention Rate
Activity-based · across 5,000+ VIP base
Clients Scale to ATH
Every engagement ends with all-time-high financial metrics
Multi-geo expertise
EU, LATAM, ASIA, MENA, USA
The wrong Head of VIP
costs millions. Per year
Most operators find this out too late.
Good at interviews. Bad at VIP.
The skills that get someone hired as Head of VIP are not the skills that build a program. Six months in, your department looks exactly the same - you just left half your revenue on the table.
We don't copy. We set the standard.
We don't copy competitors — we create our own playbook. We are the best, and we define what great VIP looks like. Competitors chase us, not the other way around.
We have done this. At scale.
CS2, iGaming, Sweepstakes. From scratch to ATH across all financial metrics. We do not figure things out at your expense - we bring the blueprint on day one.
The gap is measured in millions.
One missed reactivation campaign. One poorly timed bonus. One VIP manager left without direction for 30 days. At $10M+ GGR, these are not small mistakes. The difference between managed and led - is millions per year.
One VIP can be worth
more than 100 regulars
Every system below moves the numbers on the right. Watch.
01
The Team Behind Every Whale
VIPs respond to people who understand them - not generic account managers. We hire for real iGaming background, run structured 30/60/90-day onboarding, and coach continuously. Your team becomes the reason they stay.
HiringOnboardingTrainingCoach Sessions
02
Know Every Player Worth Knowing
Who's rising, who's drifting, who's one bad experience from leaving. Tier architecture, behavioral scoring, lifecycle mapping - no signal goes unread, and no high-value player ever feels like everyone else.
Tier ArchitectureThresholdsBehavioral ScoringLifecycle Mapping
03
A Structure That Protects Your Margin
Bonuses without data are gifts with no ROI. We build a policy that rewards loyalty without bleeding margin - backed by TOS that holds, daily ops that execute, and cadence that keeps VIPs engaged without overtipping.
TOSBonus PolicyDaily OpsOffer TemplatesCadence
04
No More "That's Not Our Area"
Every time a VIP hits a wall with payments, support, or anti-fraud - it's a risk event. We wire the cross-team flows so your best players never feel the gap between departments.
SupportPaymentsAnti-fraudCRMProductAnalytics
05
Catch the Exit Before It Happens
By the time a VIP asks to leave, you've already lost. We track the early signals - slower deposits, colder replies, reduced sessions - and act before the exit. Loyalty built on more than bonuses survives when the bonuses stop.
Churn SignalsReactivationEmotional ConnectionProactive Work
Live results
Monthly Depositsfrom $1.4M
$1.4M
Player NGRfrom $530K
$530K
Holdfrom 38%
38.0%
ARPUfrom $880
$880
AVG Depositfrom $53
$53
Retention Ratefrom 62%
62%
Deposit Frequencyfrom 19
19
Bonus Ratiofrom 36%
36.0%
Two heads. One program.
Fully built
We don't consult and leave. We deploy two Heads of VIP and run the program ourselves.
01
Audit
We map your current VIP program - team, CRM, flows, churn patterns, revenue leaks. You get a clear picture of where you stand. No action plan. Just the truth.
02
External Head In
Your dedicated external Head of VIP takes ownership of strategy. VIP architecture, segmentation models, campaign logic, KPI frameworks - built from scratch.
03
In-House Head In
A dedicated Head of VIP joins your team full-time. Manages your VIP managers daily, owns retention, and drives execution on the ground.
04
Full Layer Running
Two heads. One program. External strategy pushes direction. In-house execution delivers results. The gap between "having VIPs" and "running a program" closes fast.
Common questions
01 What exactly is the Head+Head model?
We place two Heads of VIP inside your organization simultaneously. An external Head of VIP owns strategy - segmentation, campaign architecture, program design. An in-house Head of VIP runs daily execution - managing your VIP managers, owning retention flows, driving results on the ground. One model. Full leadership coverage.
02 What's the difference between external and in-house?
The external Head brings top-level expertise, cross-operator pattern recognition, and strategic direction - without being tied to one brand full-time. The in-house Head is placed inside your team, fully dedicated to your operation. Together they close the gap between strategy and execution that most VIP programs fall into.
03 Do we need an existing VIP team?
No. We build around what you have. Whether you have zero VIP managers or a team of 10, we deploy the Head layer on top and scale from there. The player-facing team stays yours - we lead it.
04 How do we get started?
Everything begins with an Audit. We map your current program - team, CRM, flows, revenue data. It takes a few days and gives you a clear picture of what's working, what's leaking, and what the Head+Head model would change. Book a time here.
05 How much does it cost?
Scoped to your brand size, team structure, and depth of involvement. Most clients start with a brand audit - then we build a clear proposal from there. Reach out and you'll have numbers within 48 hours.
06 How quickly will we see results?
First signals in 30-60 days - faster VIP response, improved engagement, early retention gains. Full financial impact typically visible by month 2-3 as flows, segmentation, and team structure lock in.
07 Do you work with multiple brands at once?
Yes, but intentionally limited. We work with a maximum of 3 companies (or 1 holding, 3+ brands) simultaneously to protect quality. The model extends across brands - shared strategy layer, brand-specific execution heads.
08 Where are your free resources?
At library.vipcare.io - our free library of VIP frameworks, models, and playbooks. New tools added regularly. No signup required for most resources.
Your VIP program needs
a Head of VIP in the room

30 minutes. We'll show you exactly what your current program is missing - and what a dedicated Head of VIP would change in the first 90 days.

While you wait - your VIPs aren't depositing. We'll fix that.